January 6 – Rangers capped a fine weekend in which they beat Celtic in the ‘Old Firm’ derby by confirming Pipeline Energy Solutions as back-of-shirt lower sponsor for the remainder of the 2025/26 season.
January 4 – French giants, Paris Saint-Germain, have announced a multi-year global sponsorship with Beyond Developments, a Dubai-based real estate company. Under the agreement, Beyond becomes PSG’s Premium Sleeve Partner through 2029, with its logo making its debut in the Parisian derby against Paris FC.
January 1 – FC Barcelona has announced a new commercial partnership with Bank Rakyat Indonesia (BRI), naming the state-owned lender as the club’s Official Commercial Banking Partner in Indonesia through December 31, 2027.
December 22 – FC Schalke 04 have agreed a 10-year extension to their stadium naming rights with Veltins brewery.
December 19 – Manchester City have secured their first Central Asian sponsorship with Artel Electronics, the largest consumer electronics manufacturer in the region.
December 19 – By bringing in online wallet Paze as a founding partner of Etihad Park, New York City FC’s new multi-year partnership with Early Warning Services is leaning into a bigger idea about what modern stadiums are becoming and what role they play in city life.
December 19 – Everton have expanded their commercial line-up with the addition of British grooming brand BarberBoss, which has signed a multi-year agreement to become the club’s first Official Men’s Grooming Tech Partner.
December 18 – Liverpool have deepened their commitment to data-led operations after confirming a new multi-year partnership with SAS, which becomes the club’s official AI marketing automation partner.
December 18 – Electronics and home appliance retailer Euronics has agreed a three-year extension to its Women’s Champions League sponsorship, and added the 2029 Women’s Euro, to be played in Germany, to its UEFA sponsorship portfolio.
December 18 – The fast-growing Baller League has named prediction market platform Kalshi as the front-of-shirt sponsor of Baller League USA.
December 17 – The United Soccer League has renewed Prinx Tires as the naming rights partner for the USL Cup for the 2026 and 2027 seasons.
December 15 – Paris Saint-Germain and Visit Qatar have agreed to extend their commercial partnership through to 2028, further entrenching a relationship that has become one of the longest-running state-linked sponsorships in European club football.
December 11 – Major League Soccer’s Portland Timbers have announced a new deal with mega U.S. financial institution Bank of America as the franchise’s front-of-jersey sponsor.
December 10 – Canadian digital payments specialist Moneris Solutions Corporation has become the Official Commerce Solutions Partner of the Canadian Premier League (CPL).
December 7 – Italy’s top flight, Serie A, has rebranded its Refcam as the Haier-Cam and putting it at the centre of a partnership built on the idea that tech should serve the heartbeat of the game, not distract from it.