December 5 – MLS team sponsorships for 2025 hit $715 million in 2025, an 8% growth on the previous year with five teams earning more than £30 million in sponsorship over the season, according to a report by SponsorUnited.
December 1 – The Scottish FA has agreed a multi-million-pound naming-rights partnership with Barclays that will see Hampden Park rebranded as Barclays Hampden – the first deal of its kind in the stadium’s long history.
December 1 – FC Barcelona is in damage limitation zone after its new crypto partner rolled out a digital coin, stressing that the club has “no connection whatsoever” to the token.
November 28 – The Hellenic Football Federation (EPO) has signed a new partnership agreement with online bookmaker Betsson who become the main sponsor for the Betsson Super Cup to be played between Olympiacos and OFI.
November 28 – Arsenal have added another heavyweight to their commercial roster after agreeing a global partnership with streaming platform Paramount+, bringing together two brands looking trade heavily on “storylines, star power and worldwide reach”.
November 24 – Inter Milan have signed a three-year global partnership with Red Bull, making the energy drink giant the club’s Global Energy Drink Partner through to the 2027/28 season – and the only Serie A club currently aligned with the brand.
November 21 – Fintech challenger Zilch has signed a multi-year deal to become Arsenal’s ‘Official Way To Pay’, marking the payments company’s first move into sport.
November 21 – In a commercial landscape packed with crypto firms, finance platforms and hydration drinks, Tottenham Hotspur’s latest partnership announcement may raise a few eyebrows – or restore them.
November 21 – Ria Money Transfer has signed a multi-year commercial agreement with the Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM), becoming the official remittance services partner of the Mexican men’s and women’s national teams in the United States.
November 21 – The Croatian Football Federation (HNS) has announced a new partnership with the luxury outerwear brand Mackage, which will become the official sponsor of the Croatian national football team for the World Cup 2026, set to be held across the United States, Mexico, and Canada.
November 18 – Galatasaray have sealed a significant back-of-jersey sponsorship deal with CW Enerji, a leading solar panel manufacturer in Turkey.
November 17 – Racing Club de Strasbourg’s commercial rebuild under BlueCo ownership gathered further momentum this week as the club unveiled a raft of new regional sponsorships alongside several long-standing renewals.
November 17 – La Liga champions, FC Barcelona, have signed a three-year global partnership with Zero-Knowledge Proof (ZKP), a blockchain firm building privacy-focused infrastructure powered by decentralised AI.
November 17 – British oil company Castrol, has signed a new multi-year deal with the Federación Mexicana de Fútbol and Soccer United Marketing (SUM), becoming the official motor oil and lubricant partner of the Mexican men’s and women’s national teams in the United States.
November 17 – The France Football Federation (FFF) has extended and expanded its partnership with Orange, keeping the telecom company as a key commercial partner through May 2030.