September 29 – The Women’s Super League is set for a major technological upgrade after striking a deal with Kitman Labs, which will provide every top-flight and second-tier club with access to its performance intelligence platform.
The agreement means that all Barclays WSL and BWSL2 sides will now operate with the same integrated system covering medical care, training, coaching, and player development. Until now, access to such infrastructure has often been determined by the size of a club’s budget.
Kitman’s iP: Intelligence Platform will deliver modules across performance medicine, training optimisation, and coaching development. Already used by a plethora of leading leagues and federations worldwide, including the MLS, the software allows for longitudinal tracking of player health, streamlined injury management, and integrated workload monitoring.
It also ensures secure transfer of data when players switch clubs or join national teams – a step expected to reduce duplication and speed up medical decision-making.
For the FA and WSL organisers, the partnership provides league-wide oversight: anonymised data can be aggregated to track trends, shape welfare protocols, and inform policy. Topics such as menstrual health – a unique issue to women’s sport and a first for Kitman – workload management, and long-term injury prevention are among the areas expected to benefit from research underpinned by the new system.
“For us, this is about more than technology – it’s about equipping our clubs with the tools to answer their most pressing performance questions and solve real problems on and off the pitch,” said Andy Hudson, Performance Support Manager, WSL.
“We are proud to be the first women’s league in the world to implement this type of innovation at scale. This isn’t about parity with the men’s game, it’s about setting a new benchmark for the game itself. We want to show what’s possible when you invest in ambition, put players first, and embrace solutions that elevate the entire ecosystem.”
“This is more than just another technology partnership—it’s a groundbreaking moment in women’s football,” said Stephen Smith, Founder & CEO of Kitman Labs.
“The WSL is showing the ambition and leadership needed for women’s sport to not only keep pace with but often surpass many of the leading men’s leagues. Too often, we see men’s competitions with greater resources still trailing behind in adopting the right solutions for their players. What makes this partnership so special is that the WSL is setting a new standard for the entire industry—refusing to use budget as an excuse and instead proving that doing the right thing by players is always possible.”
Contact the writer of this story, Harry Ewing, at moc.l1771517630labto1771517630ofdlr1771517630owedi1771517630sni@g1771517630niwe.1771517630yrrah1771517630